Information and Communication

Information and Communication

I&C TM
P
Time
Period
Current
Actual
Value
Current
Target
Value
Current
Trend
What We Do

Transmission Magazine is developed through a collaborative consultation and education process called 'Drawing Them In'. Hepatitis NSW team members deliver hepatitis C awareness education to hepatitis C affected communities. The participants are then guided through the development of characters and a story that is relevant to 'people like them', using their new knowledge.

Who We Serve

Transmission Magazine is developed with diverse communities, including people who are currently incarcerated, people who inject drugs, youth, Aboriginal and Torres Strait Islander men and women, migrants, etc. The publication is delivered to organisational and individual subscribers across NSW, including to people living with hepatitis C and people who are currently incarcerated.

How We Impact

Transmission Magazine readers and survey respondents consistently report that the publication has increased their knowledge about hepatitis C and prompted them to take action on their health.

PM
Jun 2019
13,746
4,000
2
PM
Jun 2019
43
5
1
PM
Jun 2019
100%
90%
1
PM
Jun 2019
98%
90%
1
I&C Resources
P
Time
Period
Current
Actual
Value
Current
Target
Value
Current
Trend
What We Do
Who We Serve
How We Impact
PM
Jun 2019
19,975
19,000
1
PM
Jun 2019
7
5
1
PM
Jun 2019
100%
90%
2
PM
Jun 2019
100%
90%
16
PM
Jun 2019
100%
90%
2
I&C Web
P
Time
Period
Current
Actual
Value
Current
Target
Value
Current
Trend
What We Do
Who We Serve
How We Impact
I&C Web
PM
Jun 2019
4,332
10,800
1
I&C Web
PM
Jun 2019
21,172
20,000
3
PM
Jun 2019
153secs
60secs
1
I&C Champ
P
Time
Period
Current
Actual
Value
Current
Target
Value
Current
Trend
What We Do

The Champion is compiled monthly from several short articles either written specifically by staff, volunteers or partner organisations, or sourced from other online sources.

Who We Serve

Two versions are produced, one specifically for the viral hepatitis community and those working within the relevent field.

How We Impact

Important information, advice and advocacy is made available in a timely, accessible and useful manner.

Story Behind the Curve

The Champion has recently moved to a Mail Chip profile with a change is design and move towards a stronger differentiation between the content in the Community and Professional editions..

  • The community edition was sent to 1,815 people.
  • The professional edition was sent to 870 people.

Open and click rates are healthy but are in flux while the new format and mailing list settle down.

PM
Jun 2019
3,557
2,600
1
I&C Champ
PM
Jun 2019
33%
26%
1
PM
Jun 2019
17%
6%
1
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