Our key partners here, are the actual treatment drugs. The DAA drugs should literally sell themselves, but treatment access and uptake is unfortunately not this simple.
Our key partners include agencies and clinics who distribute the magazine. Their staff are important champions for Tx! Mag content. They are also very good bellwethers, keeping our editor appraised of treatment myths or misinformation that may act as a barrier or hurdle - our editor being able to build rebuttals into Tx! Mag storylines.
Researchers and health promotion workers are important allies who can advise us on treatment-related trends and issues that need addressing.