We want clients to read and remember the information content of our resources. Our resources can help establish baseline levels of information and a knowledge-base across our sector and they can help people to achieve positive changes in their lives.
It is important, therefore, that the content of our resources is interesting and engaging. We need readers to see us as reputable and evidence-based; and as non-judgemental and inclusive. We need to understand reader's issues and their lived experience so that our resources can be crafted so they resonate with them.
Working inclusively with our partners, and remaining aware of good health promotion practice helps us achieve the above.