The DAA drugs
should literally sell themselves, but treatment access and uptake is
unfortunately not this simple.
The staff at agencies and clinics who distribute the magazine are are important champions for hepatitis C DAA treatment. They are also very good bellwethers, keeping us appraised of treatment myths or misinformation that may act as a barrier
and health promotion workers are important allies who can advise us on
treatment-related trends and issues that need addressing.
Building trust with clients is important. We need clients to see us as reputable and evidence-based; and as non-judgemental and inclusive. We need to understand client's issues and their lived experience and our suggestions around treatment need to be realistic and achievable. Working with our target audiences and our other partners helps achieve this.