Last Updated: September 2020
Author: Tobacco Control Program, Vermont Department of Health
The curve represents the number of Vermonters who enroll in the Quit Online program, which is implemented by National Jewish Health on the behalf of the Tobacco Control Program. Tracking the number of Vermont smokers who register for the Quit Online is necessary to evaluate the impact that communications and outreach efforts have on the utilization of this free service. Quit Online offers 24/7 accessibility, a quit plan creation tool and other resources to help tobacco users decrease their use or quit altogether.
In 2019 there were 3,003 Vermonters who registered to use the Quit Online program. Digital promotion in particular drives people to these online services. The program continues to monitor this measure to determine if this is a trend and to identify ways to continue to enhance the numbers of individuals assisted.
When looking at 2018 there were several months including January and May, where the number of registrants met or nearly met the target goal of 250 registrants. These upswings often coincide with media campaigns. Campaign promotions have included CDC’s Quit Tips campaign television ads, Vermont Quit Partner ads, and digital media in addition to radio. During periods when mass reach cessation campaigns are not occurring, digital media helps to reduce the dips in Quit Online registrants seen in previous years. In 2019, the lowest numbers of online registrants was during the summer months. So far, in 2020, after seeing a sharp increase in online registrants, we are once again seeing a decrease in online registrants through the summer months.