In July 2021, we used a $50k social media grant to help us promote social media videos. The campaign used paid ads with Twitter, Facebook and Instagram to promote a range of YouTube videos for Hepatitis Awareness Week and World Hepatitis Day. The paid campaign meant a huge increase in stats for our social media for that month, which has since dropped to regular, but healthy levels.

Social media used to sit under our general web presence, but we decided in July 2021 to seperate it out. By spotlighting this increasingly valuable form of communication, we are able to better hone our communication skills. Our social media data includes Twitter, Facebook and Instagram. (Our YouTube channel has it's own scorecard.)