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WIC

What We Do

Women, Infants, and Children (WIC) is a supplemental food and nutrition education program for pregnant and breast feeding women. This includes women who just had a baby who are not breast feeding, and infants and children up to age five.

WIC is the Special Supplemental Nutrition Program for Women, Infants, and Children funded by the United States Department of Agriculture. It is commonly referred to as the WIC Program.

Services Offered

  • Healthy foods including fruits and vegetables.
  • Nutrition education to help clients make better choices about the food they eat. They also learn how nutrition and health work together.
  • Peer counselors to help provide breastfeeding support. We also have a breast feeding room, breast pumps, and supplies for our clients.
  • Referrals to Health Care Programs and Public Assistance Programs.

Who We Serve

WIC is available to pregant, breat feeding, and postpartum women, infants, and children up to age 5. To participate, these persons must:

  • Live in North Carolina
  • Have a family income less than 185% of the U.S. Poverty Income Guidelines (to see the guidelines click here).
    • A person receiving Medicaid, Work First Families Assistance (TANF), or assistance from the NC Food and Nutrition Services automatically meet the income eligibiltiy requirement
  • Be at nutrional risk. Examples are:
    • Abnormal anthropic or hematalogical measurements
    • Documented nurition-related medical concerns
    • Inadequate dietary intake
    • Conditions that predispose a person to inadewuate nutritional patterns such as: lead poisoning, migrancy, alcohol or drug abuse

If you would like to see if you are eligible for WIC benefits take the WIC prescreening tool by click here. 

How We Impact

  • WIC reduces infant mortality. WIC connects pregnant women to prenatal care, provides nutritious foods and encourages health-promoting behaviors. These factors are linked to positive birth outcomes (USDA, 2012). 

  • WIC saves public health care dollars. Women who participate in WIC are less likely to have pre-term or low-birth weight babies, contributing to healthier babies and reduced medical costs (Institute of Medicine, 2006). 

  • WIC improves children’s health. Children who participate in WIC are more likely to receive regular preventive health services and are better immunized than other low-income children who do not participate in WIC (USDA, 2012). 

  • WIC improves infant feeding practices and diet quality. WIC promotes and supports breastfeeding as the optimal infant feeding choice. In addition, revisions to the WIC Food Package have resulted in increased intake of fruits, vegetables, whole grains and low-fat dairy among WIC participants (USDA, 2012; Center on Budget and Policy Priorities, 2015). 

  • WIC supports cognitive development. Research shows that WIC services can mitigate the harmful effects of poor nutrition during critical periods of growth and development, leading to lifelong cognitive gains (USDA, 2012). 

  • WIC enhances community food environments. Revisions to the WIC Food Package, and thus changes in the foods available at WIC-authorized stores, have increased the availability of healthy foods for all individuals living in low-income communities (USDA, 2015). 

Information from: "WIC Makes a Difference" section, located at the Nutrition NC website.

Measures

Time
Period
Current Actual Value
Current Target Value
Current
Trend
Baseline
% Change

Clear Impact Suite is an easy-to-use, web-based software platform that helps your staff collaborate with external stakeholders and community partners by utilizing the combination of data collection, performance reporting, and program planning.

Scorecard Container Measure Action Actual Value Target Value Tag S A m/d/yy m/d/yyyy